Solving For Communication Strategy and Covid-19 With Erez Yoeli MIT Sloan School of Management
How can governments, community leaders and corporations motivate the public to act in the interest of the greater good during crisis like the Covid-19 pandemic?
Erez Yoeli, from MIT Sloan School of Management, is interviewed by Afroze Ali, strategist and author, on creating effective communications to influence compliance of behaviors such as mask wearing and social distancing. Erez offers three key insights:
1) Communicate the benefit to the community
2) Make the ask unambiguous, categorical ,and concise
3) Generate the impression that others expect compliance
For a more detailed discussion, please visit the full paper here.