Solving For Communication Strategy and Covid-19 With Erez Yoeli MIT Sloan School of Management
Solving For Communication Strategy and Covid-19 With Erez Yoeli MIT Sloan School of Management
How can governments, community leaders and corporations motivate the public to act in the interest of the greater good during crisis like the Covid-19 pandemic?
Erez Yoeli, from MIT Sloan School of Management, is interviewed by Afroze Ali, strategist and author, on creating effective communications to influence compliance of behaviors such as mask wearing and social distancing. Erez offers three key insights:
1) Communicate the benefit to the community
2) Make the ask unambiguous, categorical ,and concise
3) Generate the impression that others expect compliance
For a more detailed discussion, please visit the full paper here.
Erez Yoeli
LinkedIn
Afroze Ali
LinkedIn
memsaabs.shop
Highlights from this article
- By Solvecasters
- 3 years ago
- 1
- Starts 122 seconds
So the first key component is that the, you should make very clear that you're asking for a behavior, not just because it's good for you, but it's good for others.
So if we're talking about staying home for talking about mass quarantining, there are two key things that does. Number one, it prevents you from getting sick. And number two, is it prevents you from getting others sick. I'm not saying you shouldn't ever talk to people about the risks to themselves but I think you want to be clear about why you're asking somebody to stay home, if you're asking them for their own sake, to be clear about that, if you're asking for society sake, be clear about that and the reason because depending on why you're asking them, they should have a different psychology that gets triggered.
http://www.solvecast.com/articles/detail/14598-solving-for-covid-19-and-communication-strategy