Understanding the role that stigma can play... personal stigma, institutional stigma in preventing people from getting treatment and then maintaining their recovery. I think being knowledgeable about the kind of larger context that gave rise to addiction can help undermine the belief that some people might have that this is a personal failing and also being aware of our language. There's been a significant amount of research that using certain words over others may make it more difficult for policymakers to pass legislation that deals with this or makes it more difficult for doctors and other healthcare providers to treat those with addiction. http://www.solvecast.com/articles/detail/15292-opioid-epidemic-tackling-community-decay-and-loneliness-with-sarmed-rashid