When we built the modern food system, it's really all about eradicating hunger and under nourishment and famines. And, we were largely successful. So even though the population increased two and a half times between 1960 and today we increased, food production and yields much faster, but we optimize the food system for cheap calories, meaning that we didn't focus on feeding, nourishing people, but actually feeding people calories. And that's meant that today, the number one risk factor for disease, disability and premature death, is, poor diets. So one in five deaths, 10 million people each year. And that's, cardiovascular disease, high BMI, high blood pressure, certain forms of stroke and cancer, all diet related. http://www.solvecast.com/articles/detail/15232-solving-for-the-future-of-food-with-daniel-ruben-food-tech-advisor