We have all the environmental issues where the food system uses 70% of fresh water, half of vegetative land, it's responsible for maybe a quarter of greenhouse gas emissions. there's the w our relationship with animals, the way we race livestock and animals for food, which, triggers pandemics. So there's a lot of issues with the food system and a lot of innovators and entrepreneurs are trying to solve these through innovation and, leveraging technology, to make the food system more nourishing, more environment, environmentally sustainable, and more resilient. http://www.solvecast.com/articles/detail/15232-solving-for-the-future-of-food-with-daniel-ruben-food-tech-advisor