I'm really excited about what I'm seeing in the alternative protein space and can be anything really from plant-based foods cell-based or lab grown foods, but also alternative animal feeds alternatives to say soy and fishmeal. so one example of course, is impossible foods with our plant-based burgers. And what's exciting about them is that they're doing a very good job mimicking the whole experience of animal sourced meat. So the price that tastes convenience, everything. and there are many other plant-based, companies in the sort of meat, dairy, and egg space that are growing everywhere. Another example, is alternative animal feeds. instead of using soy and fishmeal startups are working on things like algae, single cell proteins, algae as a way of feeding animals and doing so in a more sustainable way. http://www.solvecast.com/articles/detail/15232-solving-for-the-future-of-food-with-daniel-ruben-food-tech-advisor