The other dimension is the importance of the communication. I think there are two ways to thinking about that, firstly, the seniority of the audience. So that could be you know, if, if you're sending something to somebody very senior in your organization or externally somebody who matters a lot to your organization, maybe a really big customer or something like that, or it could be just the impact or the message. https://www.solvecast.com/articles/detail/27964-balancing-communication-and-time-with-davina-stanley-2