Working with lawyers. And so we taught, I don't know, 1500 lawyers over a couple of years, how to communicate complex ideas, how to think and how to get their advice across in 30 seconds. And so we were doing that a couple of days a week, and then we'd be working with other clients on other days and we realized that the, the lawyers inside the law firm were so accustomed to communicating with each other, that they would communicate as though everyone was of an analytical mindset, very, very focused on precision and seeing all of the, the logic behind the reasoning and so on and building up towards the connection. That'd be like they would at law school, they taught specifically how to do that, whereas their clients were often very different. https://www.solvecast.com/articles/detail/27964-balancing-communication-and-time-with-davina-stanley-2