A news platform built for the role of Marketing

A news source built to help drive marketing decisions

Transform news to help you make strategy and communication decisions.

As someone who is responsible for marketing and communication, you are constantly seeking out information and insights to help identify opportunities and threats. However, traditional news sources are noisy and it is difficult to relate information back to strategy.

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A business news and information source that helps with Marketing

Drive market intelligence.

Understand current and evolving trends. SolveCast monitors thousands of media sources to help identify new trends. Additionally, add your own custom data sources such as internal and external market research.

Link the news to strategy

Save time and effectively leverage the news to inform an effective strategic plan. As your environment changes, automatically receive suggestions on new factors to consider.

Create stakeholder empathy.

Whether it is your customers, business units or partners, identifying unmet needs means stepping into someone else's shoes. SolveCast allows you to map perspectives in one place. Pick any element of your business and understand views from various stakeholders, including the voice of the customer (VOC).

Continuously inform any strategic framework

SolveCast can inform virtually any strategic framework with the key factors of your business that you have identified. And, SolveCast can help continuously suggest new factors to consider.

Track your customer segments

How do your customers (and other stakeholders) view the problem your product solves and what are the full set of solutions in the marketplace? Create simulated stakeholder groupings on the fly. SolveCast can even recommend groupings and help you understand key attributes and behaviors.

Facilitate stakeholder buy-in

From customers to employees, every stakeholder impacting your organization has their own perspective. Using a straightforward approach, SolveCast helps you develop and monitor a strategy that will be understood and internalized by your organization.

Continuously map your business to strategic frameworks

Strategy shouldn't live on a static Powerpoint slide.

The study of management has produced countless frameworks to help guide how we think about business. However, it is difficult to continuously update frameworks given our fast-changing business environments. And, it is a challenge to synthesize frameworks from the vast amounts of information. SolveCast organizes news into virtually any strategic framework. And, unlike a strategy on a Powerpoint slide, SolveCast continuously informs your strategy to drive innovation and growth.