You're not going to get everything right the first time. And that's okay. And that's what being an authentic, person and a corporation is all about, right? It's our learning journey and our growth. So really that, that focus on evaluation and learning, and then being able to pivot when needed is important. http://www.solvecast.com/articles/detail/15345-creating-a-purpose-driven-organization-with-kimberli-jeter-founder-river-wolf-group