I think there's a ton of that, particularly in the clothing, because there aren't a lot of sort of universal standards. And so you'll see things, you'll see sustainable and with no idea really what that means. And if they're not talking or about the specifics that can be a big red flag. 
 Yeah. Yeah. You'll hear like an ethical supply chain that is, can mean a lot of different things to a lot of different people. https://www.solvecast.com/articles/detail/30841-ethics-of-fast-fashion-and-the-sustainable-supply-chain-with-ashleigh-corker-co-founder-proto101