MARKETING
MARKETING Topic Ratings
Loading...
Perspectives on MARKETING
-
Automatically generated from scanning world media. -
Curated by SolveCast podcasters and editors. -
Co-Founder of Proto101
Please register for matches
MARKETING Posts
Loading...
-
SolveCasters
it's that authentic video works really well. And I was always skeptical of these montages, which I'm sure you've seen where it's 10 actors in a row. They each get one line of text. It goes through one by one, and then it ends with some kind of message. And, you know, skeptical of it, partially because as a viewer, you're like, Oh, they were given a script and maybe it's a clever idea, but ultimately they were handed a script. And for this campaign, it was more about how do you use, you know, people who clearly are talented and have a fan base in a way that lets them take their message to their fans on their terms, in their own words. And that authenticity as much as it's a cliche, I do think gets people to act. And, uh, you know, take action because they believe that the message is coming from a real place http://www.solvecast.com/articles/detail/14828-how-to-motivate-people-to-take-social-action-on-social-media-with-ben-relles2021-03-26 -
Ashleigh Corker
You would hope for brands to be able to talk to the specifics and it might not be in all their advertising front and center. But you know, somewhere on their website, if they go into more specifics about, how they calculate the carbon footprint or like how, what certifications are using for their fiber, that's probably a good indication. That they've thought about it and you sort of want to hear them talk about it across the supply chain from the fiber. So the manufacturing to the transportation and if you hear it across the whole supply chain, then it's probably a pretty good indication that they're being thoughtful about it. https://www.solvecast.com/articles/detail/30841-ethics-of-fast-fashion-and-the-sustainable-supply-chain-with-ashleigh-corker-co-founder-proto1012021-08-18 -
SolveCasters
Branding is not a logo it is not a tagline it is not a website it is not messaging your audience and i would ask you and i would ask everyone out there how many messages do you get for a day from people that you totally ignore good branding in the literature today is about connecting with your consumer and i'd like to flip that it's about connect having your consumer want to connect with you http://www.solvecast.com/articles/detail/14933-how-to-use-branding-to-create-an-emotional-connection-with-your-customers2021-03-26 -
SolveCasters
One of the biggest mistakes people make first is they think they need to talk to everybody and if you talk to everybody you're really talking to nobody what you really want is somebody to be passionate and interested because you're offering something relevant so the very first thing i would say is pick a target http://www.solvecast.com/articles/detail/14933-how-to-use-branding-to-create-an-emotional-connection-with-your-customers2021-03-26
MARKETING Library
Loading...